Posted by: leeerickson on: November 3, 2008
I often hear people ask, “How do I go about creating an online community?” “What resources will I need?” “How much time will it take?” All good questions, but taken out of the context of “why” you want to create a community, they’re difficult if not impossible to answer. It’s the “why” that needs to [...]
Posted by: leeerickson on: October 23, 2008
Many B2B companies are looking into whether they should leverage communities as part of their marketing strategy. Whether your objective is to create a closer connection to your customers, connect customers to each other, or explore new ideas, it’s important to build communities around something people are already interested in. So how can you know [...]
Posted by: leeerickson on: July 6, 2008
For B2B technology companies, whitepapers are a great way to generate awareness and educate potential buyers about your solutions. According to a recent KnowledgeStorm study: 65% of IT buyer decision makers and 62% of influencers said they read a whitepaper within the last 90 days 58% of decision makers and 63% of influencers said they [...]
Posted by: leeerickson on: June 30, 2008
According to a recent study by MarketingSherpa, there seems to be a disconnect between what marketers feel is valuable to their buyers and what buyers say has value. In order to determine what content had the most value, MarketingSherpa asked B2B buyers and B2B marketers to indicate which types of content they felt was worthy [...]
Posted by: leeerickson on: June 12, 2008
Think about the last time you were at a cocktail party. Think back to the people you met there. They likely fell into one of 3 types: Blah Blah Barry: Barry didn’t make a connection with you in any way. You know you interacted with him but you don’t remember anything about the experience. You [...]
