Posted by: leeerickson on: October 28, 2008
A recent study by Deloitte, Beeline Labs, and the Society of New Communications Research asked over 140 organizations (B2B, B2C, NPOs) about objectives, success factors, and management of their online communities. Here’s a summary of what they found. Meeting objectives. Online communities were the most successful at: Generating more word of mouth Increasing product/brand awareness [...]
Posted by: leeerickson on: May 20, 2008
Thanks to Ann Handley over at MarketingProfs, we’re getting the opportunity to not only speak at the upcoming B2B Forum in June about our B2B Social Media Strategy, but we’ve also got 2 articles appearing in MarketingProfs this month. The first “Three Factors to Consider Before you Jump on the Social Media Bandwagon” was [...]
