Posted by: leeerickson on: October 23, 2008
Many B2B companies are looking into whether they should leverage communities as part of their marketing strategy. Whether your objective is to create a closer connection to your customers, connect customers to each other, or explore new ideas, it’s important to build communities around something people are already interested in. So how can you know [...]
Posted by: leeerickson on: June 30, 2008
According to a recent study by MarketingSherpa, there seems to be a disconnect between what marketers feel is valuable to their buyers and what buyers say has value. In order to determine what content had the most value, MarketingSherpa asked B2B buyers and B2B marketers to indicate which types of content they felt was worthy [...]
Posted by: leeerickson on: June 13, 2008
Title: The New Rules of Marketing & PR Author: David Meerman Scott Pub Date: June, 2007 The best book I’ve read that deals with the blurring lines between marketing and PR. Scott speaks from knowledge based on a long a history of breaking the rules when it comes to reaching his buyers. Scott’s number one [...]
