Posted by: leeerickson on: July 6, 2008
For B2B technology companies, whitepapers are a great way to generate awareness and educate potential buyers about your solutions. According to a recent KnowledgeStorm study: 65% of IT buyer decision makers and 62% of influencers said they read a whitepaper within the last 90 days 58% of decision makers and 63% of influencers said they [...]
