Posted by: leeerickson on: April 25, 2008
Title: Words that Work. It’s not what you say, it’s what people hear. Author: Dr. Frank Luntz Pub Date: Dec, 2006My colleagues over at the Kauffman Foundation recommended reading this book. Definitely worth a read, and can get through it in a weekend. Frank Luntz, a political consultant and pollster, knows how to pick just [...]
