Wired Pursuits

Archive for May 2008

Why I love the Internet.  (Case in point – posting random thoughts just like this.  Hummm, let’s see what’s going on on Twitter.)

“The beauty of the Internet is that when I want to avoid doing work, I don’t even have to get up to find a distraction.”

Here’s the second of two articles on developing a social media strategy for B2B companies.  This one focuses on how to gauge the readiness of your company to dive in.  ­

Have had a couple of comments on MarketingProfs, would love your thought either here or there.

Thanks to Ann Handley over at MarketingProfs, we’re getting the opportunity to not only speak at the upcoming B2B Forum in June about our B2B Social Media Strategy, but we’ve also got 2 articles appearing in MarketingProfs this month. ­

The first “Three Factors to Consider Before you Jump on the Social Media Bandwagon” was published today (Woot!!).  I’d love your thought here or over at MarketingProfs.

Next article is about gauging the readiness of your company to jump on the social media bandwagon will appear in the next few weeks.

To see comments, go to original post on Erickson Barnett Blog.

Google Blog Search is a great way to start listening to the conversation when it comes to what people are saying about your company and your competitors.  If you’re not currently monitoring the conversation out there in the blogosphere, here’s an easy way to get started. ­

1.  First, go to Google Blog Search and search for your company name.

  • Use quotes if your name is more than one word.
  • Results are sorted by relevance (based on a complex Google algorithm). You can also sort by date, but sorting by relevance pushes up posts that may be more influential.
  • On the left side of the results page, you can specify the timeframes you want to look at.  Search results automatically default to “anytime” which can show you post from over 6 months ago, giving you a false sense of the amount or chatter related to your company, so I’d recommend changing to “past month” as it’s a good way to gauge the real activity.
  • At the bottom of the results you’ll see options to “stay up to date” on the results.  Choose “Add blog search gadget” to your Google home page.  By adding the results to your home page you can monitor results on a regular basis without having to re-run the search every time.

2. Now, do the same thing for your competitors or people you want to follow.

  • Search by name and add a gadget for results to your home page.

3.  Review every couple of days.

  • I always click on the very first item in each gadget to mark it as visited.   Then when I come back in a few days I can quickly see how many new items have been added since the last time I looked.  Of course, if your company or competitors have lots of traffic, new items may push the top item off the list.

4.  Share what you find.

  • As you find interesting links (either about your company, your competitors, or people you want to follow) send these links to others who may be interested to keep them up to date.

A big part of what makes social networking work is affinity groups or people with common interest.  I ran across this study this morning and as a women blogger thought it was pretty interesting (maybe cause it’s about women bloggers). ­

Here are some highlights:

  • 15.1 million women publish in the blogsophere every week. 21.1 million read and comment
  • 2/3rd

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