Wired Pursuits

I’ve been a fan of Adaptive Path for a while now, but never expected to ever have any influence or input when it came to their marketing tactics.  For those of you who aren’t familiar with them, they’re a big user experience shop out on the West coast.  They have clients like Intel, Crayola, NPR, and Cathay Pacific.  Who’d ever think they’d be listening to what I was saying.  But I was wrong.

On Monday, I posted about eNewsletter subject lines.  I used Adaptive Path’s as an example.  Much to my surprise I got an email that same day from Roland Smart, Senior Marketing Manager for Adaptive Path.

He said he’d been having conversations internally about the subject line and that my post was “enough of an impetus to make something change.” “Please note that our next newsletter will have a new subject line!”

And sure enough, they were true to their word.

Adaptive Path is a company who understands the need to monitor the blogosphere for conversation around their company and what they provide.  But more importantly, they engag­e in conversation and truly listen.

Are you listening in?  You should be.

It’s easy.  Just set up an iGoogle Home page and pull in searches from Google Blog Search for your company’s name.  Take it one step further and add your competitors.  You’ll be surprised what you find and who’s talking about you.

For those you not familiar with Adaptive Path, they work with companies to create better products and services through experience strategy and experience design. This involves focusing on the end customer, and their total experience, from the start of the development cycle through an ongoing relationship with the brand.

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